Every week the studio reads what's working, works out why posts take off, plans the week from the business's own photos, and helps the best posts travel further nearby. Here it is on our demo businesses.
Showing: Lumen Bathhouse, a demo business. Sample numbers.
For a spa in Amsterdam. In a studio this runs every Thursday; here is a sample of what it finds.
Why it works. Slow, calm clips with soft sound are watched to the end and saved as a mood, and saves keep a post in the feed.
Why it fits. Steam, stone and low light: your whole place is a calm clip.
Why it works. In the weeks before the holidays people look for presents that aren't things. An experience is an easy gift to post about.
Why it fits. An evening at the bathhouse is the gift: you don't need a product.
Why it works. The first cold days make warmth the thing people want. A post that names the cold feels written for today.
Why it fits. Sauna, hammam and warm stone: you sell warmth.
Why it works. Two calm words set the mood in the first second and still work with the sound off.
Why it fits. “Slow down.” and “Warm up.” are already your best posts.
Public data only, read without logging in. We keep trends, never people, and never use your account to collect them. Momentum lines are a sample index.
Every week the studio takes the best posts apart: what happens in the first second, what keeps people watching, when it went out. What worked goes into the next plan.
Posted Monday 12:30
Sample numbers from a demo business: its last eight weeks, 17 posts.
Boost what already works, only for people nearby, at the moments they decide. A small test first, then more of what works.
Your most watched post: a mood people want to come back to. We only ever boost a post that already did well without money behind it.
10 km around the spa. A spa is a trip people plan, so the circle can be wide.
Evenings, and Sunday most of all: when people plan time for themselves.
Run it in the cold weeks; after the holidays, switch to the January reset post.
Illustrative numbers. Ads run on the business's own ad account, every budget is approved by the owner, and ad spend is paid separately.
Short videos, slideshows, carousels and stories, made from a business's own photos and clips, in its own voice.
Made from: Clips of one roast day, cut to 25 seconds.
Why it works: The claim in the first second, the process in the middle, the address at the end.
Made from: Seven photos of one treatment, a title per step.
Why it works: A step-by-step people swipe to the end and save for later.
0:18Made from: Eight photos, slow movement and fades. No filming needed.
Why it works: Photos you already have, turned into a calm clip the feed treats as video.
emberandoak Tonight at the pass. Tables by the fire from 17:00, book online.
Made from: Five photos from one evening.
Why it works: Hands at work first, the dish twice, the room once, then how to book.
Made from: One photo and a question.
Why it works: A one-tap question gets people to interact, and the answers tell us what to post next.
Examples for our fictional demo businesses, made from licensed sample footage. A real studio makes every post from the business's own photos and clips.
A short kick-off, a few of your photos, and your first week is planned.