Every week the studio reads what's working, works out why posts take off, plans the week from the business's own photos, and helps the best posts travel further nearby. Here it is on our demo businesses.
Showing: Nightjar Coffee Roasters, a demo business. Sample numbers.
For a café in Amsterdam. In a studio this runs every Thursday; here is a sample of what it finds.
Why it works. Calm, wordless shots of something being made keep people watching to the end, and finished views are what the feed rewards.
Why it fits. You roast every Thursday, so there is something new to film every week.
Why it works. A post about the weather people are in right now feels live, and a warm room on a grey day is a reason to walk in.
Why it fits. You have window seats and a warm room on a busy street.
Why it works. Saves tell the platform a post is worth keeping. Tips people want to try at home get saved, and saved posts keep being shown.
Why it fits. Home brewers are the people who buy your beans.
Why it works. A hand in frame makes a post human and stops the thumb. Latte art being poured is a dependable first second.
Why it fits. Your Saturday latte-art posts already do well.
Public data only, read without logging in. We keep trends, never people, and never use your account to collect them. Momentum lines are a sample index.
Every week the studio takes the best posts apart: what happens in the first second, what keeps people watching, when it went out. What worked goes into the next plan.
Posted Monday 08:00
Sample numbers from a demo business: its last eight weeks, 31 posts.
Boost what already works, only for people nearby, at the moments they decide. A small test first, then more of what works.
Not the most viewed post, but the most saved, and the most local: it makes people want to come in. We only ever boost a post that already did well without money behind it.
1.5 km around the café. Walking distance. Further away, people won't come for a coffee.
Weekday mornings on the way to work, weekend late mornings.
Run it on rainy mornings only, and stop the moment a profile visit costs more than €0.50.
Illustrative numbers. Ads run on the business's own ad account, every budget is approved by the owner, and ad spend is paid separately.
Short videos, slideshows, carousels and stories, made from a business's own photos and clips, in its own voice.
Made from: Clips of one roast day, cut to 25 seconds.
Why it works: The claim in the first second, the process in the middle, the address at the end.
Made from: Seven photos of one treatment, a title per step.
Why it works: A step-by-step people swipe to the end and save for later.
0:18Made from: Eight photos, slow movement and fades. No filming needed.
Why it works: Photos you already have, turned into a calm clip the feed treats as video.
emberandoak Tonight at the pass. Tables by the fire from 17:00, book online.
Made from: Five photos from one evening.
Why it works: Hands at work first, the dish twice, the room once, then how to book.
Made from: One photo and a question.
Why it works: A one-tap question gets people to interact, and the answers tell us what to post next.
Examples for our fictional demo businesses, made from licensed sample footage. A real studio makes every post from the business's own photos and clips.
A short kick-off, a few of your photos, and your first week is planned.