Every week the studio reads what's working, works out why posts take off, plans the week from the business's own photos, and helps the best posts travel further nearby. Here it is on our demo businesses.
Showing: Ember & Oak, a demo business. Sample numbers.
For a restaurant in Amsterdam. In a studio this runs every Thursday; here is a sample of what it finds.
Why it works. People trust what they see being made. A dish being plated promises the evening before anyone books.
Why it fits. Your open kitchen is your best set, and it's busy every night.
Why it works. Most people decide where to eat between four and six. A post that lands then turns a nice photo into a booking.
Why it fits. You open at 17:00, right when people are deciding.
Why it works. Warm light and fire are what people look for when it gets dark at five. It's the mood they want to book.
Why it fits. A wood fire and candles on every table: it's already what you look like.
Why it works. Wine or a cocktail being poured is a hook that works without sound, and sound is off for most people.
Why it fits. Your bar opens with aperitivo at five.
Public data only, read without logging in. We keep trends, never people, and never use your account to collect them. Momentum lines are a sample index.
Every week the studio takes the best posts apart: what happens in the first second, what keeps people watching, when it went out. What worked goes into the next plan.
Posted Thursday 16:00
Sample numbers from a demo business: its last eight weeks, 24 posts.
Boost what already works, only for people nearby, at the moments they decide. A small test first, then more of what works.
Your best post of the last weeks, and one that makes people hungry for tonight. We only ever boost a post that already did well without money behind it.
5 km around the restaurant. A bike ride or a short drive. People travel further for dinner than for coffee.
Thursday to Saturday, from four to seven: when people decide where to eat.
Thursday to Saturday only. If booking clicks cost more than €1.50, the post goes back to the drawing board.
Illustrative numbers. Ads run on the business's own ad account, every budget is approved by the owner, and ad spend is paid separately.
Short videos, slideshows, carousels and stories, made from a business's own photos and clips, in its own voice.
Made from: Clips of one roast day, cut to 25 seconds.
Why it works: The claim in the first second, the process in the middle, the address at the end.
Made from: Seven photos of one treatment, a title per step.
Why it works: A step-by-step people swipe to the end and save for later.
0:18Made from: Eight photos, slow movement and fades. No filming needed.
Why it works: Photos you already have, turned into a calm clip the feed treats as video.
emberandoak Tonight at the pass. Tables by the fire from 17:00, book online.
Made from: Five photos from one evening.
Why it works: Hands at work first, the dish twice, the room once, then how to book.
Made from: One photo and a question.
Why it works: A one-tap question gets people to interact, and the answers tell us what to post next.
Examples for our fictional demo businesses, made from licensed sample footage. A real studio makes every post from the business's own photos and clips.
A short kick-off, a few of your photos, and your first week is planned.